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What is graphic design

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Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

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7 Reasons why you need to hire a graphic designer

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1. You don’t have time.

Business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a designer to help means you can get that project done and begin using it to make you more money.


2. You can’t afford not to.

By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? If you could have paid a designer $500 and used your time to earn $1,000 for your business, you have not chosen wisely.


3. You are trying to uniquely brand your business.

Now, not every business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up in internet searches and be in the phone book. But if you’re in a market with a dozen other locksmiths, you want to stand out. You don’t do that with a clip art logo or canned flyer that looks the same as 10 of those 12 competitors. Using marketing materials that are unique and stand out are a way for people to remember you. And if they think they’ve seen you before, they are more likely to choose to contact you for your products or services.


4. You want to keep your look consistent.

If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.


5. You save yourself a lot of headaches.

Let’s say you do put together something yourself, and send it off to the printer. When the proof – or worse, the finished product – comes back with problems that you didn’t anticipate, fixing or reprinting will take even more time and money. Designers know what to do to make sure a file prints out correctly.


6. You get a brand new source of ideas.

Designers are generally pretty creative folks, and they like to help their clients get the most out of every project. Hiring a designer is likely to mean that you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good. His or her ideas may lead to a more eye-catching, more appealing and more polished piece than you would have created – thus leading to more attention from potential customers and more sales.


7. You take more pride in your marketing materials.

Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out? If that brochure is outdated and uses a weird color scheme, you may just keep it behind the counter instead of displaying it. All your marketing materials should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers.


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I am Jesse Hopkins and this is JHD

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"Good design is good business. Never for a moment should you think otherwise. Your customers or prospective clients are being bombarded with images and messages from other businesses, advertisements and media sources, all of which are being compared to your overall look or message. If your design isn’t up to par or better than those other images, your customers will think less of your business. Scream loud and often, stand out in the crowd. Start Communicating. Get Results” - J.R. Hopkins

In my spare time I enjoy biking, jogging, kayaking, snowboarding, camping and almost anything outdoors. I have been married to my lovely wife Jessica for 8 years and am a father to two wonderful little girls (Reese & Hadlee).

I am the owner and creative director at Jesse Hopkins Design (JHD). Over the past decade I have devoted my professional career to assisting businesses reach their target audience and look their very best. Prior to launching JHD I worked as an Art Director in the publication industry, designing three monthly magazines, controlling and creating advertisements for over 150 different clients. I have also gained extensive knowledge of marketing and brand development as a Lead Designer for design studios and freelance contracts. During this time I built up a reputation for undoubtable follow through, strong client relations, and the production of original and professional work. As the principle designer for JHD, I works with businesses to create a consistent brand, clear marketing message, and creative design, by producing professional looks, concise messaging and results-oriented marketing pieces. My years of design experience have afforded me the opportunity to work with non-profit agencies, start-ups, small businesses and Fortune 500 companies. In this sustained search for mastery of graphic design, I continue to create websites, develop brands, and design print collateral ranging from business and marketing pieces to trade show graphics, vehicle wraps and billboards.

I believe graphic designers must strive to acquire experiences in the many avenues of design, keeping an open mind about the possibilities that exist. JHD's design style represents this interest in dynamic and versatile design. The appreciation of opportunities to make JHD one of Southern California’s premier design firm is based on an expertise of communication through print and web. I desire to push customers’ design, branding, and marketing to new levels. This is the passion behind my work and is demonstrated in my portfolio.

Jesse Hopkins Design has the talent, resources and robust creative "outside the box" thinking to take your project from the inception of an idea through project completion. If you require any Graphic Design, Marketing, Web Design/Development or Multimedia Services don't hesitate to contact me.

Services we excel at:

  • Print Design
  • Marketing
  • Logo / Overall Brand Creation
  • Web Design / Development
  • Apparel Design
  • Advertising
  • Publication Design
  • Vehicle Design
  • Packaging Design
  • Direct Mail Marketing




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